Last updated: 14 August 2026
The Fruit Bowl respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, why we use it, who we may share it with and the rights available to you under UK data-protection law.
1. Who We Are
The Fruit Bowl operates the website thefruitbowl.uk and is responsible for the personal information collected through it.
Business: The Fruit Bowl
Location: Brighton, BN2 9XX, United Kingdom
Email: thefruitbowl82@gmail.com
Website: https://thefruitbowl.uk/
For data-protection purposes, The Fruit Bowl is the data controller.
2. Personal Information We Collect
Depending on how you use our website, we may collect:
- Your name
- Billing and delivery addresses
- Email address
- Telephone number
- Account login and profile information
- Products ordered, order history and subscription details
- Delivery instructions and requested delivery dates or times
- Messages and enquiries sent to us
- Product reviews or comments you submit
- Marketing preferences
- Technical information, including your IP address, browser, device type and website activity
- Cookie and consent preferences
- Payment-related information processed securely by our payment providers
We do not normally receive or store your complete debit or credit card details.
3. How We Collect Your Information
We collect information when you:
- Place an order
- Create or use an account
- Arrange a delivery or recurring order
- Contact us
- Subscribe to marketing
- Leave a product review
- Use or browse our website
- Choose your cookie preferences
We may also receive limited information from payment providers, delivery services, website providers and advertising or analytics services.
4. How We Use Your Information
We may use your information to:
- Process, confirm and deliver your orders
- Take and verify payments
- Manage refunds, returns and customer accounts
- Administer subscriptions and repeat orders
- Contact you about an order or delivery
- Respond to enquiries and provide customer support
- Prevent fraud, misuse and security incidents
- Maintain and improve our website and services
- Keep appropriate business, tax and accounting records
- Manage product reviews
- Send marketing messages when you have consented
- Measure website use and advertising where you have accepted the relevant cookies
- Comply with our legal and regulatory obligations
We will not use your personal information for an unrelated purpose without explaining that purpose and, where required, obtaining your consent.
5. Our Lawful Bases for Processing
Under UK data-protection law, we rely on one or more of the following lawful bases:
Contract
We process information when it is necessary to fulfil your order, arrange delivery, manage your account or provide a service you requested.
Legal obligation
We may keep and use information where required for tax, accounting, fraud-prevention or other legal purposes.
Legitimate interests
We may process information where reasonably necessary to operate and protect our business, provide customer service, improve our website and prevent fraud, provided your rights do not override those interests.
Consent
We rely on consent for optional marketing and non-essential cookies where consent is required. You may withdraw your consent at any time.
6. Payments
Payments may be processed through WooPayments or Stripe, depending on the payment option selected at checkout.
These payment providers process payment information securely under their own privacy and security arrangements. The Fruit Bowl does not normally store your complete card number or security code.
Payment providers may use information for fraud prevention, payment verification, regulatory compliance and processing refunds.
7. WooCommerce and Website Services
Our online shop uses WordPress and WooCommerce to operate customer accounts, baskets, checkout, orders, subscriptions and deliveries.
Information entered during checkout may be stored within our website’s order-management system so that we can process the order, provide support and meet our record-keeping obligations.
We also use trusted website, hosting, security, email and technical service providers to keep the website operational and secure.
8. Cookies, Analytics and Advertising
Our website uses necessary cookies to operate functions such as the shopping basket, checkout, customer login, security and cookie preferences.
With your permission, we may also use optional statistics, social-media or marketing technologies provided by services including:
- Jetpack
- Facebook and Instagram, operated by Meta
- Other services identified in our cookie banner or Cookie Policy
Optional cookies and scripts should not be activated unless you provide the relevant consent. You can accept, reject or change your choices through our cookie banner or the cookie-settings control on the website.
For more information, please read our Cookie Policy (UK).
9. Marketing Communications
We will only send direct electronic marketing where we have an appropriate lawful basis, normally your consent.
You can unsubscribe by:
- Using the unsubscribe link in a marketing email
- Changing your account preferences, where available
- Emailing us at thefruitbowl82@gmail.com
Withdrawing from marketing will not prevent us from sending essential messages about an order, payment, account or delivery.
10. Who We Share Information With
We may share relevant information with trusted organisations that help us operate, including:
- Payment processors
- Delivery providers
- Website hosting and maintenance providers
- Email and communications providers
- Security, anti-spam and fraud-prevention services
- Analytics and advertising providers where you have consented
- Professional advisers, accountants or insurers
- Government bodies, regulators or law-enforcement authorities where legally required
These organisations should only receive the information necessary to perform their services.
We do not sell your personal information.
11. International Data Transfers
Some service providers may process information outside the United Kingdom.
Where this happens, we expect appropriate safeguards to be used, such as UK adequacy regulations, approved contractual protections or another legally recognised transfer mechanism.
12. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
Order, payment and transaction records may normally be retained for up to six years where needed for tax, accounting, contractual or legal purposes.
Other information may be kept for shorter periods. We may retain information for longer where required by law or where necessary to establish, exercise or defend a legal claim.
When information is no longer required, we will delete it, anonymise it or securely restrict its use.
13. How We Protect Your Information
We use reasonable organisational and technical measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
These measures may include:
- Secure website connections
- Restricted administrator access
- Security monitoring
- Anti-spam and malware protection
- Software updates
- Secure payment processing
- Website backups
No internet-based service can guarantee absolute security, but we take reasonable steps to reduce the risks.
14. Your Data-Protection Rights
Depending on the circumstances, you may have the right to:
- Ask for a copy of the personal information we hold about you
- Ask us to correct inaccurate or incomplete information
- Ask us to delete certain information
- Ask us to restrict how information is used
- Object to certain processing
- Withdraw consent at any time
- Ask for certain information in a portable format
- Complain about how your information has been handled
Some rights are subject to legal conditions and exceptions. For example, we may need to retain order records to comply with tax or accounting obligations.
To exercise your rights, email thefruitbowl82@gmail.com. We may need to verify your identity before completing a request.
15. Complaints
Please contact us first if you have a concern about how we use your personal information so that we can try to resolve it.
You also have the right to complain to the UK supervisory authority:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
16. Children’s Information
Our website and online shop are not intended specifically for children, and we do not knowingly collect personal information directly from children without appropriate authorisation.
If you believe a child has provided personal information to us improperly, please contact us.
17. Links to Other Websites
Our website may contain links to external websites or services. We are not responsible for their privacy practices. Please read the privacy policies of those websites before providing personal information.
18. Changes to This Privacy Policy
We may update this Privacy Policy when our services, providers or legal obligations change.
Any revised version will be published on this page with an updated revision date.
19. Contact Us
For questions, concerns or requests relating to this Privacy Policy or your personal information, contact:
The Fruit Bowl
Brighton, BN2 9XX
Email: thefruitbowl82@gmail.com